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Places to Launch + Promote your Startup[Slack Channels] Startup & Tech CommunitiesWhat is Product Hunt?
Product Hunt surfaces the best new products, every day. It's a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations.
The Hunt Checklist
Introduce yourself and your product to build an audience
Become a proactive member of founder/startup communities
Join discussions on PH and try to add value
Join subreddits relevant to your product and provide as much value as you can
Research on;
What's the audience in these communities like?
What are the best times to post/participate?
Get inspiration from successful launches on PH and take notes.
Create a landing page if your product isn't ready.
Offer free/early access to your product if it's ready.
Share your progress with founders communities and ask for feedback.
Write about your progress and successes and share them in relevant communities.
Ask for 1:1 meetings with your target audience to share your product and get feedback.
Create a waiting list for your product and collect emails.
Build your product in public
Create a public roadmap
Share your progress and keep a changelog
Create a Slack, Discord or other channels to talk to your users
Start a blog and write about your product
Ask for feedback
By building your product in public, your product journey and your product will be known and familiar to other founders/potential customers. They'll be able to recognize it and support it if they feel like they know where it came from and also would upvote your product and would like it to succeed.
For places to promote and launch your startup see Places to Launch + Promote your Startup
Getting ready for launch
Planning
Pick a date
Clear your calendar 1 day before, during and after
Notes
Mondays to Thursdays seem to be the most competitive days to post on PH, which makes the chance of becoming the product of the day smaller, but you will likely get more traffic than during weekends.
Messaging
Prepare social media posts
Prepare announcements for communities, channels and groups
Prepare an email update for your beta users (if any)
Preparing PH post
Tagline
Short description of the product
Topics
Add 3 to 4 that strongly relate to the product
Download link
Such as App Store, Google Play, etc
Status
Is your product in beta or not?
Thumbnail
240x240 - JPG, PNG or GIF - 3MB
Gallery
1270x760
Youtube video
Optional, will be shown in the gallery
Description
260 characters description of your product
Promo
PH users like a promo code
Maker's comment
Updates
Update your roadmap
Update your landing page with the latest features
Make sure your analytics are in place to track all of that extra traffic
Launch Day 🚀
Note: Also make sure that the launch is scheduled at 12:01 am PST, this is is highly important to make sure that your product gets enough visibility.
Add a PH badge to your website and make sure it's visible.
Prepare and send personal messages to your friends and support network.
Spread the word about your launch in groups and communities.
Keep an eye on the comments section and reply to every comment lightning fast.
Useful Resource
For founders communities and places to promote and launch your startup, see;
Send out emails to your early subscribers sharing your progress so far and ask for support.
Share your progress on social media, with a strong reason to support you.
Share a valuable insight about your launch, traffic gained, new customers won, anything that can be valuable or worth being celebrated.
Share your progress one more time, this time focus on your goal ( if you are #1 of the day).
Check for any unanswered comments on your launch. (it is advised to answer all comments ASAP)
Few days after launch
Send a "thank you" email to your email subscribers for your supporters
Share your final result on social media and include it in the "thank you" email if you would like to
Write a quick medium/blog post in Indie Hacker about your launch, share insights and your learnings
Post Launch Metrics
📈 Measure return
How many visitors did your website get?
How many extra users/subscribers did you gain?
How many followers did you gain on social media?
How much money did you make?
Other (specific to your product)
👩🏻💻 Updates
Share your result with your followers/subscribers
Add your product to Product Hunt collections
Add your product as an alternative to similar products on PH
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