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Landing page checklist + Tool Guide

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Landing page checklist + Tool Guide

A simple guide to creating "love at first sight"

💻 Simple steps to get your landing page right 😄


Want to have a great landing page? It is simple. build one which is;
  • Short and sweet
  • Content that generates confidence
  • Easy design, less is more!
  • Call to action, Important!
 
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☑️ Landing Page Checklist


Questions to ask (answer these first)

Who is your ideal customer?
What problem do they have?
Without your product what would they be doing?
How is your product unique?
What do you want them to do on your landing page?

Basic anatomy of any landing page

Hero focused on benefits
Product reveal with clear annotated product visuals
Social proof like testimonials or case studies
Call to action so visitors can act
Doubts addressed so visitors don't leave

Performance

Make sure it loads fast. That's it

Your copy

Plain simple language: avoid style over substance
Try building pain of current way, or before vs after
Focus on your USPs and 'why' they matter
Focus on benefits not features

Call to action (CTA)

Focus on one key call to action - your critical goal
Make sure the CTA contrasts with the page
Second CTA for those not yet ready to act
Repeat CTA before site footer
Fix CTA in the menu so it's always present
Address doubts near your CTA

Signup form

Reduce sign up fields
Repeat product benefits next to sign up form
Retarget people who don't complete the signup
Embed the first form field directly into your landing page

Measure results + learnings

Measure conversion before changing anything
Set up the funnel from the landing page to the activated user
Use exit-intent survey - why didn't you sign up?
Review click maps. What FAQs are viewed?
Look at soft conversion events: time on site,
Views on the pricing page, video plays
 

Expert Level

[Once you are a pro and ready to take your startup to its next level]

Different landing pages for different personas
Dynamic pages based on search ad keywords
A/B test your landing pages using Splitbee (analytics tool)
Build more complicated funnels using lead magnets and nurture campaigns
 

🦮 Your guide to an ultimate landing page

How-To’s + Tool Guide

Domain registration


How to choose a perfect domain name for your business?

 

Tools to search and register your domain

 

Landing page builder


Step-By-Step Guide

 

Logo Design

 

Where to find illustration sets

 

Tools and platforms where you play and build your landing pages

 

Wedsite hosting


Simple hosting guide

 

Places to host your websites and landing pages

 

Copywriting


Guide to good copywriting

 

Tools to assist you to write your marketing copy

 

SEO Friendly & Keywords


How to do your keyword research

 

Tools to help with your keyword research

 

Social proof


What is social proof

 

Tools to turn lead to customers and increase the credibility

 

Email capture and marketing


Guide to building an email list
 

Best practice guide to email capture

 

Tools to capture email & email marketing

 

Chatbot integration


Why?

 

Tools to integrate a chatbot into your website

 

Website analytics


The website analytics strategy guide

 

The Ultimate Guide to Google Analytics

 

Tools to track your website performance

 

Legals


What and why are a cookie and privacy policy?

 

Tools to help your write your cookie and privacy policy

 

Feedback


Beginners guide

 

Learn more about user behaviour analytics, web analytics, feedback and onboarding

 

Tools you need to collect customer feedback, create surveys and get insights

 

Website monitoring & performance measuring


Important metrics

 

Tools to test your site's performance

 

Credentialing


A quick guide to website credentialing

 

Onboarding Flows


Our friends at onboarding.study put together amazing resources to understand, analyse and implement how 200+ SaaS companies use onboarding to have better adoption and retention rates. Learn more 👇
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And more on in-app onboarding tactics;
 
📚 Learn more about business around landing pages and websites
 
Looking for a more in-depth understanding of every aspect of SEO, Copywriting and everything related to social media marketing, your one-stop-shop - Neil Patel:

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Let the workflow work for you.

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Page Contents

Landing page checklist + Tool Guide💻 Simple steps to get your landing page right 😄☑️ Landing Page ChecklistQuestions to ask (answer these first)Basic anatomy of any landing pagePerformanceYour copyCall to action (CTA)Signup formMeasure results + learningsExpert Level🦮 Your guide to an ultimate landing pageDomain registrationHow to choose a perfect domain name for your business?Tools to search and register your domainLanding page builderStep-By-Step GuideLogo DesignWhere to find illustration setsTools and platforms where you play and build your landing pagesWedsite hostingSimple hosting guidePlaces to host your websites and landing pagesCopywritingGuide to good copywritingTools to assist you to write your marketing copySEO Friendly & KeywordsHow to do your keyword researchTools to help with your keyword researchSocial proofWhat is social proofTools to turn lead to customers and increase the credibilityEmail capture and marketingBest practice guide to email captureTools to capture email & email marketingChatbot integrationWhy? Tools to integrate a chatbot into your websiteWebsite analyticsThe website analytics strategy guideThe Ultimate Guide to Google AnalyticsTools to track your website performanceLegalsWhat and why are a cookie and privacy policy?Tools to help your write your cookie and privacy policyFeedbackBeginners guideLearn more about user behaviour analytics, web analytics, feedback and onboardingTools you need to collect customer feedback, create surveys and get insightsWebsite monitoring & performance measuringImportant metricsTools to test your site's performanceCredentialingA quick guide to website credentialingOnboarding Flows⚙️ Automate!👩🏻‍💻 No-Code web app builders